Ka ọ dị ugbu a, e-azụmahịa na Middle East na-egosi ngwa ngwa mmepe ngwa ngwa. Dabere na akụkọ na-adịbeghị anya nke Dubai Southern E-commerce District na ụlọ ọrụ nyocha ahịa ahịa zuru ụwa ọnụ Euromonitor International wepụtara, nha ahịa e-azụmahịa na Middle East na 2023 ga-abụ ijeri UAE dirham 106.5 ($ 1 ihe dị ka 3.67 UAE dirham), mmụba. bụ 11.8%. A na-atụ anya na ọ ga-ejigide ọnụego uto kwa afọ nke 11.6% n'ime afọ ise na-abịa, na-eto ruo ijeri AED 183.6 site na 2028.
Ụlọ ọrụ ahụ nwere ikike dị ukwuu maka mmepe
Dị ka akụkọ ahụ si kwuo, e nwere usoro ise dị ịrịba ama na mmepe nke e-azụmahịa aku na uba na Middle East, gụnyere mmụba na-ewu ewu nke online na offline omni-channel retail, ihe dị iche iche na-akwụ ụgwọ electronic, smart phones aghọwo ndị isi. nke ịzụ ahịa n'ịntanetị, usoro ndị otu nke e-azụmahịa nyiwe na ntinye nke coupons ego na-aghọwanye ihe na-emekarị, na arụmọrụ nke nkesa logistics emeela ka ọ dịkwuo mma.
Akụkọ ahụ kwuru na ihe karịrị ọkara nke ndị bi na Middle East nọ n'okpuru afọ 30, nke na-enye ntọala siri ike maka mmepe ngwa ngwa nke azụmahịa e-commerce. Na 2023, ngalaba e-azụmahịa mpaghara ahụ dọtara ihe ruru ijeri $ 4 na ntinye ego na azụmahịa 580. N'ime ha, Saudi Arabia, United Arab Emirates na Egypt bụ isi ebe itinye ego.
Ndị na-ahụ maka ụlọ ọrụ kwenyere na mmepe ngwa ngwa nke azụmahịa e-azụmahịa na Middle East bụ n'ihi ọtụtụ ihe, gụnyere ewu ewu nke ịntanetị na-agba ọsọ, nkwado iwu siri ike, yana nkwalite akụrụngwa ngwa ngwa. Ka ọ dị ugbu a, na mgbakwunye na ndị dike ole na ole, ọtụtụ nyiwe e-azụmahịa na Middle East adịghị nnukwu, na mba mpaghara na-eme mgbalị n'ụzọ dị iche iche iji kwalite ọganihu na ọganihu nke obere na-azụ ahịa e-azụmahịa.
Ahmed Hezaha, onye isi dị mkpa nke ụlọ ọrụ na-ahụ maka ndụmọdụ mba ụwa, Deloitte, kwuru na omume ndị ahịa, ụdị azụmaahịa na usoro akụ na ụba na Middle East na-eme ka mgbanwe ahụ dịkwuo elu, na-ebute uto mgbawa nke akụ na ụba e-azụmahịa. Akụ na ụba e-azụmahịa mpaghara nwere ikike dị ukwuu maka mmepe na ihe ọhụrụ, ọ ga-ekerekwa òkè dị mkpa na mgbanwe dijitalụ, na-emegharị azụmaahịa Middle East, mkpọsa na mmalite mmalite.
Ọtụtụ mba ewebatala amụma nkwado
Akụ na ụba e-azụmahịa ruru naanị 3.6% nke ngụkọta azụmaahịa na Middle East, nke Saudi Arabia na UAE ruru 11.4% na 7.3%, n'otu n'otu, nke ka dị n'azụ nkezi ụwa nke 21.9%. Nke a pụtakwara na enwere nnukwu ohere maka ịrị elu nke akụ na ụba e-azụmahịa mpaghara. N'ime usoro mgbanwe akụ na ụba dijitalụ, mba ndị dị n'Ebe Ọwụwa Anyanwụ Ụwa ewerewo nkwalite nke e-azụmahịa akụ na ụba dị ka isi ntụziaka.
Saudi Arabia "Ọhụụ 2030" na-atụ aro "atụmatụ mgbanwe mba", nke ga-azụlite e-azụmahịa dị ka ụzọ dị mkpa isi mee ka akụ na ụba dị iche iche. Na 2019, alaeze ahụ gafere iwu e-azụmahịa wee guzobe kọmitii azụmahịa E-azụmahịa, na-ewepụta atụmatụ mmemme 39 iji hazie na ịkwado azụmaahịa e-commerce. Na 2021, Saudi Central Bank kwadoro ọrụ mkpuchi mbụ maka nnyefe e-azụmahịa. Na 2022, Ministrị Azụmaahịa Saudi nyere ihe karịrị 30,000 e-azụmahịa ikike ịrụ ọrụ.
UAE mepụtara Strategy Digital Digital Strategy 2025 iji na-aga n'ihu na-emeziwanye njikọta na akụrụngwa dijitalụ, wee wepụta Platform dijitalụ dị n'otu dị ka usoro gọọmentị masịrị maka ịnyefe ozi na ọrụ ọha niile. Na 2017, UAE bidoro Dubai Business City, mpaghara azụmaahịa mbụ e-azụmahịa na Middle East. Na 2019, UAE hiwere Dubai South E-azụmahịa District; Na Disemba 2023, gọọmentị UAE kwadoro Iwu Federal na-eduzi mmemme azụmaahịa site na ụzọ teknụzụ ọgbara ọhụrụ (E-azụmahịa), iwu e-azụmahịa ọhụrụ iji kpalite uto nke akụ na ụba e-azụmahịa site na mmepe nke teknụzụ dị elu na smart. akụrụngwa.
N'afọ 2017, gọọmentị Egypt malitere atụmatụ E-azụmahịa mba Egypt na mmekorita ya na òtù mba ụwa dị ka UNCTAD na World Bank iji tọọ usoro na ụzọ maka mmepe e-azụmahịa na mba ahụ. N'afọ 2020, gọọmentị Egypt malitere mmemme "Digital Egypt" iji kwalite mgbanwe dijitalụ nke gọọmentị ma kwalite mmepe nke ọrụ dijitalụ dị ka e-azụmahịa, telemedicine na agụmakwụkwọ dijitalụ. Na ọkwa gọọmentị mba ụwa nke 2022 Digital Digital, Egypt siri na “ụdị B” gaa na “ụdị A” kachasị elu, yana ọkwa ụwa niile nke gọọmentị Artificial Intelligence Application Index bilitere site na 111th na 2019 ruo 65th na 2022.
Site na agbamume nke ọtụtụ nkwado amụma, oke dị ukwuu nke ntinye ego mmalite mpaghara abanyela n'ọhịa e-azụmahịa. UAE ahụla ọnụ ọgụgụ dị ukwuu nke njikọta na nnweta na mpaghara e-azụmahịa n'afọ ndị na-adịbeghị anya, dị ka Amazon si nweta ikpo okwu e-azụmahịa mpaghara Suk maka $ 580 nde, Uber nweta nke ụgbọ ala na-ebu ụgbọ ala Karem maka ijeri $ 3.1, yana nnukwu nri mba German na-ebuga ihe oriri na-ebuga nnukwu ụlọ ahịa nke ịzụ ahịa na nnyefe ngwa ahịa n'ịntanetị na UAE. maka $360 nde. Na 2022, Egypt nwetara $ 736 nde na ntinye ego mmalite, 20% nke batara na e-azụmahịa na azụmaahịa.
Mmekọrịta na China na-akawanye mma
N'ime afọ ndị na-adịbeghị anya, mba China na Middle East emeela ka nkwurịta okwu amụma siri ike, ụlọ ọrụ mmepụta ihe na imekọ ihe ọnụ na nkà na ụzụ, na e-azụmahịa Silk Road aghọwo ihe ọhụrụ pụtara ìhè nke ịdị elu Belt na ụzọ imekọ ihe ọnụ n'etiti akụkụ abụọ ahụ. Dị ka n'oge dị ka 2015, China si cross-ókè e-azụmahịa ika Xiyin abanyela Middle East ahịa, na-adabere na nnukwu ọnụ ọgụgụ "obere otu ngwa ngwa agbara" nlereanya na uru na ozi na nkà na ụzụ, ahịa ọnụ ọgụgụ ka gbasaa ngwa ngwa.
Jingdong bịanyere aka na nkwekọrịta imekọ ihe ọnụ na ụlọ ọrụ e-azụmahịa mpaghara Arab mpaghara Namshi na 2021 n'ụzọ "imekọ ihe ọnụ", gụnyere ire nke ụfọdụ ụdị China n'elu ikpo okwu Namshi, yana ikpo okwu Namshi iji nye nkwado maka ngwa agha mpaghara Jingdong, ụlọ nkwakọba ihe, ịzụ ahịa. na okike okike. Aliexpress, onye enyemaka nke Alibaba Group, na Cainiao International Express akwalitela ọrụ logistics cross-border logistics na Middle East, na TikTok, nke nwere nde mmadụ 27 na Middle East, amalitela inyocha azụmahịa e-commerce ebe ahụ.
Na Jenụwarị 2022, Polar Rabbit Express bidoro ọrụ netwọkụ ya na UAE na Saudi Arabia. N'ime ihe karịrị afọ abụọ, nkesa ọnụ oke bekee nke polar erutela ókèala Saudi Arabia dum, ma debe ndekọ nke nnyefe ihe karịrị 100,000 n'otu ụbọchị, nke butere mmelite nke nrụpụta ngwa ngwa mpaghara. N'ime ọnwa Mee nke afọ a, Polar Rabbit Express kwupụtara na ọtụtụ iri nde dollar nke isi obodo na-abawanye maka Polar Rabbit Saudi Arabia site na Easy Capital na Middle East consortium emechaala nke ọma, a ga-eji ego ahụ kwalite atụmatụ nhazi ụlọ ọrụ ahụ. na Middle East. Li Jinji, onye nchoputa na onye njikwa nke Yi Da Capital, kwuru na ikike mmepe nke e-azụmahịa na Middle East dị ukwuu, ngwa ahịa ndị China na-ewu ewu n'ọtụtụ ebe, na ngwọta sayensị na nkà na ụzụ dị elu nke ụlọ ọrụ ndị China nyere ga-enyere aka. mpaghara na-emewanyewanye ọkwa nke akụrụngwa na ngwa ngwa ọrụ arụmọrụ, ma mechie mmekorita n'etiti akụkụ abụọ na ụlọ ọrụ e-azụmahịa.
Wang Xiaoyu, onye ọrụ nyocha na Institute of International Studies nke Mahadum Fudan, kwuru na nyiwe e-azụmahịa nke China, ụdị azụmahịa e-commerce na ụlọ ọrụ logistics etinyewo mkpali na mmepe nke e-azụmahịa na Middle East, na Chinese fintech. A na-anabatakwa ụlọ ọrụ iji kwalite ịkwụ ụgwọ mkpanaka na ngwọta e-wallet na Middle East. N'ọdịnihu, China na Middle East ga-enwe atụmanya sara mbara maka imekọ ihe ọnụ na ngalaba nke "social media +", ịkwụ ụgwọ dijitalụ, ngwa ngwa smart, ngwa ahịa ụmụ nwanyị na e-azụmahịa ndị ọzọ, nke ga-enyere China na mba Middle East aka iwulite. usoro akụ na ụba na azụmaahịa kwụziri ahazi nke uru otu.
Isi mmalite edemede: People's Daily
Oge nzipu: Jun-25-2024